Q1 Native Advertising Benchmark Report
If you’re a content marketer, there’s a good chance you’re using paid distribution. But are you paying too much for your audience? Are you using the right networks? These are important questions to...
View ArticleThe problem of clickbait in related articles
NY Times published an article about a click-bait report from a non-profit called changeadvertising.org, which claims 26% of ads on top 100 online publications are deceiving, click-bait-y and...
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Zemanta is Outbrain’s only official DSP partner
We are honored to be part of the very select group of preferred partners in the recently launched Outbrain Partner Network. Outbrain is arguably the best and largest content discovery network. It is...
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Crafting the perfect campaign
In programmatic advertising, we know the number of steps and parameters needed to set up a campaign can be overwhelming. That’s why we’ve created a list which covers all the components that are a...
View ArticleComplete guide to conversion campaigns
CPA campaigns can be a tough nut to crack! Don’t worry though, we got you covered. We’ve collected our top tips and tricks to help you tackle your next CPA campaign. To make things easier, we’ve...
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